27 Other considerations: audience

When creating graphics, it is very important to keep your audience in mind. This relates not just to the content you share but also how that content appears on the page. Are you aware, for instance, that the same color has different meanings across various cultures? Take a look at the graphic below and notice how the color red means something very different across culture. Similar differences exist across cultures with other colors, as well, so be aware that the choices you make in colors for your graphics may communicate ideas you do not actually intend.

Figure 1: Meanings of the color red around the world

Map showing different meanings of the color red around the world

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WTNG 311: Technical Writing Copyright © 2017 by Mel Topf is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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