Chapter 5: Society and Social Interaction

Society and Social Interaction

It was a school day, and Adriana, who was just entering eighth grade, woke up at 6:15 a.m. Before she got out of bed, she sent three text messages. One was to Jenn, who last year had moved five states away to a different time zone. Even though they now lived far apart, the two friends texted on and off every day. Now Adriana wanted to tell Jenn that she liked the new boots in the photo that Jenn had posted on a social media site last night.

Throughout the day, Adriana used her smartphone to send fifty more texts, but she made no phone calls. She even texted her mother in the next room when she had a question about her homework. She kept in close electronic contact with all of her friends on a daily basis. In fact, when she wasn’t doing homework or attending class, she was chatting and laughing with her friends via texts, tweets, and social media websites. Her smartphone was her main source of social interaction.

Photo of a teenage girl and guy looking at a cell phone.
Sociologists study how societies interact with the environment and how they use technology. (Photo courtesty of Garry Knight/flickr)

We can consider Adriana a typical teenager in the digital age—she constantly communicates with a large group of people who are not confined to one geographical area. This is definitely one of the benefits of new forms of communication: it is cheap and easy, and you can keep in touch with everyone at the same time. However, with these new forms of communication come new forms of societal interaction.

As we connect with each other more and more in an online environment, we make less time to interact in person. As we shall see, our reliance on electronic communication does have consequences, but sociologists look beyond the catchphrases ‘online interaction connects us all’ and ‘online interaction is destroying us!”  Beyond popularizing new forms of communication, online interaction also alters the traditional ways in which we deal with conflict, the way we view ourselves in relationship to our surroundings,  the role and function of social media, and the ways in which we understand meaning and symbols of social status. As sociologists, we situate all of this in the theoretical frames. Symbolic interactionism, in particular,  becomes very relevant here.

Social interaction is traditionally analyzed on a micro scale. Sociology became more micro at the turn of the twentieth century. American sociologists were interested in studying smaller group interaction, and frequently employed psychological research and perspectives to do so.


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Rothschild's Introduction to Sociology Copyright © by Teal Rothschild is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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